« Amazon Kindle – my 2 Cents | Main | Spontaneous Photos »

December 10, 2007


Micah Baldwin

In early 2000 I worked for a small startup in Emeryville, who merged with a company in Buffalo. Neither company had a name that would have worked, so we spent several weeks coming up with a new name. The favorite of the Emeryville group included Current Wisdom, which the new CEO hated (he went with the stereotypical dot com name of the day). So I paid $35 and registered the domain name.

I used it in my consulting business, and when my search company launched in 2003, I continued to use the name. When I sold the company in 2007, I negotiated to keep the name.

So, seven years later, my naming adventure cost me $35.

But, man, your story is so much better than mine...

Wait - so what's the lesson here? Don't have god email backup systems? Don't send emails for attorney communications, use the phone instead?


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)